Celebrity Politics: The Entertainment of Democracy in America
Cultural Studies or Single-taught Interdisciplinary
Instructor: Johannes, Voelz, Harris Distinguished Professor
In the course of the twentieth century, politics and celebrity culture have increasingly become intertwined. As a result, our world is shaped by politicians who have mastered the communication styles of the entertainment industry, as well as by celebrities from the world of entertainment who have ventured into politics. Meanwhile, research on American democracy has grappled with how to make sense of celebrity politics. Is the "celebrification" of politics a variant of mass deception, i.e., an aspect of the "culture industry" (Adorno/Horkheimer)? Or is the mixing of politics and celebrity culture a form of democratization that makes politics more accessible to broad swaths of the public? Or, finally, does politics in the age of the celebrity lead the dynamics of polarization and tribalism that characterizes many contemporary democratic societies? Clearly, celebrity culture today is a central element of American democracy. Yet, the relationship of democracy and celebrity culture remains uneasy. Has celebrity politics contributed to what many describe as today's crisis of democracy?
In our seminar we will study particular cases in the history of the merging of politics and celebrity culture and will consider these examples from diverse critical perspectives. Case studies may include the strategic employment of Hollywood celebrities by Dwight Eisenhower, the carefully scripted public persona of John F. Kennedy, Ronald Reagan's strategic fusion of Hollywood fame and political stardom, the phenomenon of Sarah Palin, and the "casting show politics" of Donald J. Trump. We will also investigate a range of key concepts that will help us conceptualize celebrity politics, including "personality," "star system," "charisma," "intimate publics," and "fandom/anti-fandom." Overall, the seminar will help us get a better understanding of contemporary American political culture.